Wednesday, May 23, 2007

Creating a Good Bio

The most important reason a personalized bio should be taken seriously, is because your visitors are showing to have an equitable interest in who they do business with. By reviewing your visitors click habits, you can see that your bio page is often in the top 5 most clicked/viewed pages.

With that in mind, it makes it easier to also understand the logic of getting good search engine placement by simply creating a personalized website. The goal of a search engines is to keep their visitors coming back by placing the best, most informative, and unique websites at the top. The more common your website's information, the less likely people want to learn or buy from it. The less likely people are to learn or buy from your website, the less likely search engines will consider your website as a valuable resource.

Here are a series of questions that will help you create a unique and informative bio. By creating your bio, you can expect better search engine placement, as well as a better customer experience for you clients. By answering the questions below, you will be able to create a powerful bio that helps you build trust and excitement with your visitors. Be specific, sincere, and most importantly...unique!

INFORMATION REGARDING:
Architecture Arts Business Dining Growth History Landmarks
Nature Nightlife Recreation Sports Shopping Tourist Attractions

Architecture:
Describe to me what makes the style of homes and property in your area unique.
Arts & History:
What is your favorite landmark in the area ? What is the history behind it?
What museum or park do you recommend I visit first?
Describe things I may see and/or do there.
What type of, and where can I go, to enjoy the performing arts?
How would you describe the landscape of the land?
What seasons of the year do you enjoy most?
Business:
What type of Industry and Business fuel the local economy?
Dining:
What are some of your favorite places to go if casually dining out?
What are some of your favorite places to go if celebrating a special occasion?
What is a common fast food that I may not find in other areas of the country?
Growth:
How would you describe the growth of your community?
History:
Does your area have a unique history?
Landmarks:
What are your favorite "natural" landmarks in your area?
What are your favorite "manmade" landmarks in your area?
Nature:
What type of wildlife thrives in your area?
What type of foliage thrives in your area?
Nightlife:
Where can I enjoy your area's nightlife?
Recreation:
What are some of the outdoor activities people in your area typically enjoy?
Sports:
What professional and college sports teams can I cheer for?
A) Professional:

B) College:
Shopping:
Where do you recommend I do my department store shopping?
Where do you recommend I do my home shopping?
Are there any unique villages or strip malls for me to spend my Sunday?
Where would you buy a new pair of shoes?
Tourist Attractions:
Parks?
Shopping?
Etc…?
If your area had *blank*, how would you describe it?
A) Flavor:

B) Style:

C) Feeling:

D) Scent:

E) Pace/Speed:

F) Sound:

Below are some questions that will help your visitors learn about "who" you are. Here's what I'm looking for:

INFORMATION REGARDING:
Availability Community Involvement Experience Family
Hobbies Passion for RE Language Travel

1)Availability:
Are there times and/or days you find yourself unavailable?

Is there a certain type of client you're looking for?
(first-time, investor, luxury, HUD, VA, FSBO, expired, etc.) Please be specific

What do you feel you offer that's different from everybody else (avoid "customer service")?

2)Community Involvement:
Are you a member of any local clubs/boards?
(Chamber, Rotary, Women's Council of Realtors, etc.)

Have you ever done anything that's made a big impact on the community?

3)Experience:
When did you first get into real estate?

Do you have any credentials?

What work did you do before real estate?

Did it have an influence on you when choosing to get into real estate?

4)Family:
Are you married? (if yes, please describe your significant other)

Do you have any children? (if yes, please describe your children)

5)Hobbies:
Other than real estate, what else interest you?

Where do you go to enjoy your personal activities?

What was something you are tremendously proud to have done?

6)Passion for RE:
What do you specifically love about real estate?

Describe your best transaction and that customer?

What was the nicest thing a customer every said to you?

7)Language:
Do you speak any other languages?

8)Travel:
Where have you traveled in the past?

If you had to move to another city anywhere in the nation, where would it be?

Why?

If you had to move to another city anywhere in the world, where would it be?

Why?

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